Your Data
Analytics Team
We increase profitability by implementing data analytics for small businesses.
What Does Our Team Provide?
Premier data analytics teams ensure an outcome like increasing profitability. CDA maximizes outcomes by implementing the 5 tiers of the data analytics pyramid. Each tier is designed to squeeze out more value from your analytics. Find out how we do it below.
ANALYTICS PYRAMID COMPONENTS
STRATEGY
DO YOUR ANALYTICS DELIVER IMPACTFUL RESULTS?
Overlooking data strategy leads to sub-par analytics results. Data analytics should support specific business goals; not be driven by a simplistic “well we want to see our data” mind set.
CDA increases the impact of analytics results by building a custom strategy for your business. The strategy lays out a comprehensive data analytics vision and a plan for how you get there. Strategy is the bedrock to reaping the benefits of analytics in your business.
DATA
IS YOUR DATA RELIABLE AND AVAILABLE?
The data environment is the single most important and neglected piece in the analytics pyramid. A properly build database enables the rest of the pyramid to function.
CDA’s Catalyst program builds out automated data processes to collect, clean, and store your data in a database. Catalyst allows you to connect disparate data sources and makes your data easily accessible and reliable. A good database allows CDA to provide wholesome insights.
HERE ARE SOME OF THE DATA SOURCES WE CONNECT TO
REPORTING
DO YOU SPEND ALL DAY PIECING TOGETHER REPORTS?
Stop spending your time building reports. Start your day with the report at your fingertips by leveraging automation.
Reporting surfaces data to business users. Usually this is done through dashboards. Dashboards should be relevant, effective, and updated at a reasonable interval. This leads to better decision making.
CDA builds automated reports that are easy to access and provide vital information so you can maximize your decision making process.
HERE ARE A FEW OF OUR DASHBOARDS
ANALYSIS
DO YOU HAVE UNANSWERED BUSINESS QUESTIONS?
Analysis done the right way provides specific answers to burning business questions. A data analytics department should be your personal detective that uncovers insights.
CDA uses gold standard statistical techniques to reveal insights to answer specific business questions. We commonly use qualitative and quantitative techniques such as regression, correlation, and variance analyses.
WE HAVE ANSWERS TO THE FOLLOWING QUESTIONS
PREDICTION
CAN YOU SEE THE FUTURE?
We may not have a crystal ball but we do have statistical modeling. Models predict what will happen and allow you to create a plan to influence a positive outcome. Stop waiting for things to happen and instead intervene to make them happen.
CDA specializes in models around customer behaviors, marketing outcomes, and financial income and expense projecting.
See how data analytics helped our partners
Automating eCommerce Marketing Insights: Maytronics’ Journey
- $20:1 ROI
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R Analysis Tool,Tableau
Two Ten
- $8:1 ROI
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Tableau,Amazon S3 Bucket,Python,Amazon Athena
Major Rankings Company
- $30:1 ROI
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R Analysis Tool,Tableau Prep Flow,Tableau
Major Rankings Company
- $30:1 ROI
- ,
-
R Analysis Tool,Tableau Prep Flow,Tableau
Two Ten
- $8:1 ROI
- , , ,
-
Tableau,Amazon S3 Bucket,Python,Amazon Athena
Automating eCommerce Marketing Insights: Maytronics’ Journey
- $20:1 ROI
- ,
-
R Analysis Tool,Tableau
TESTIMONIALS
WHAT OUR PARTNERS HAVE TO SAY
Very knowledgeable people and very efficient at what they do. Our Tableau dashboards give us better insights on our data sources and vendors, allowing us to make more educated decisions.
Luis Navas, VP of Global Services and Support Fantastic experience working with CDA! Was able to help us identify retail locations with greatest growth potential. Used their skill/experience to extract US Census data at census tract level and then integrate it with our internal store listing database on Tableau platform allowing senior leaders to visually see the opportunities...
Jeff Lawson, VP of Analytics I recommend this team. Quick turn-around time and clear communication. Easy to negotiate with as well. I'll go to them first if I have further needs… They were very professional, courteous, and clear in their messages. They gave a clear, concrete quote at the outset and worked quickly and efficiently once awarded the contract.
Joseph Bish, Director of Issue Advocacy ...The dashboard he created for me was exactly what I was looking for to display the customer survey data.
Erika Storli, Associate Product Marketing Manager Working with CDA was very fortunate for us. They are very diligent, knowledgeable and communicative. They would even respond quickly on weekends which was above and beyond our expectations. This job required special skills using Tableau ,SQL, and statistics. August's quality of work and time-commitment went above and beyond what was required. Thank you, CDA!
Rose AnalyticsABOUT US
AUGUST SEVERN, CEO
August uncovered customer insights for a publication company with 120 million readers. He has consulted as a marketing data analyst and data visualization expert since 2016.
ALEX SEVERN, PRESIDENT & CFO
Alex provides powerful data visualizations that display growth opportunities. He leverages experience as staff economist for Maryland Department of Budget and Management and as a financial analyst for a Fortune 100 company.
These guys can handle very tough/complex assignments and come up with innovative ideas and solutions. I was very pleased with the outcome of this engagement.
Eric Durdov, Managing Director of Utilities Intelligence