Propensity Modeling: What It Is & Why Customer Behavior Matters

Propensity models are a powerful statistical technique that allows you to gain insights into your customer behaviors. This video explores what is propensity modeling and why you should care about propensity models. This is the first video in a series. There are links to the other two videos below in the watch next section. Subscribe for more great content: / @capitoldataanalytics

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