Propensity Modeling: What It Is & Why Customer Behavior Matters

Propensity models are a powerful statistical technique that allows you to gain insights into your customer behaviors. This video explores what is propensity modeling and why you should care about propensity models. This is the first video in a series. There are links to the other two videos below in the watch next section. Subscribe for more great content: / @capitoldataanalytics

Looking to supercharge your business with data analytics? Check out these videos next.

Propensity modeling implementation feature image showing steps to integrate customer behavior models in business.

Propensity Modeling Implementation: How to Integrate Customer Insights

Learn propensity modeling implementation step by step. Watch the video to see how to integrate customer behavior models into your business!

Data strategy feature image illustrating two common issues in business data initiatives.

Why Data Strategy Is Essential for Delivering Business Value

Discover why data strategy is key to successful data initiatives. Learn how to avoid common pitfalls and deliver real business value—watch the video now!

Custom Tableau folder images feature image showing vibrant folder icons in Tableau Online.

Custom Tableau Folder Images: Make Your Server Stand Out

Learn how to add custom Tableau folder images for a vibrant online server. Watch the video and make your Tableau environment stand out today!