Propensity Modeling: Predicting Customer Actions With Real-World Results

Propensity models are a powerful statistical technique that allows you to gain insights into your customer behaviors. This video explores a real world scenario of building a propensity model and the results achieved from implementing a propensity model. This is the third video in a series. There are links to the other two videos below in the watch next section. Subscribe for more great content:    / @capitoldataanalytics