Your Data
Analytics Team
CDA helps eCommerce businesses uncover data insights so they can acquire and retain more customers.
CDA uses Catalyst to identify and implement analytics initiatives that deliver 5x the value for ecommerce companies such as Naked Nutrition, Native Pet, Meredith Corporation, and Southern Glazer’s Wine & Spirits.
WHO WE HELPED ANSWER QUESTIONS
WE HELP YOU ANSWER QUESTIONS LIKE
DATA STRATEGY
What data projects will have the highest ROI for my business?
What data analytics projects should I pursue now?
Data strategy provides a collective vision for becoming a data driven business. The strategy reveals action steps for improving your data maturity and provides a roadmap of action items to meet your business goals by leveraging data analytics.
CENTRALIZED DATABASE
How do I gain insights across all my data?
How do I reduce the time it takes to make a report?
Provides a centralized source of truth by collecting data within an AWS database. Data are extracted by using API calls on open source applications. Python scripts clean and transform the data to make the data available to a SQL querying tool or a visualization tool.
CUSTOMER KPI REPORTING
How effective is my marketing spend?
What are my historical numbers/am I meeting goals?
Provides a historical summary of statistics across the company, including: total revenue, total marketing spend, customer acquisition cost, new customer acquisitions, retained customer, average customer lifetime value, average order value, profit margin, churn rate and inventory turnorver.
PRODUCT KPI REPORTING
What are my best/worst products?
Which products have high/low satisfaction or return rates?
Provides a historical summary of product level statistics, including: sales revenue, sales quantity, net profit margin, customer reviews, repeat purchase rate, and inventory turnover rate.
Marketing Mix Model (MMM)
What is the effectiveness of my marketing spend by channel?
How can I optimize my marketing spend by channel?
Uses historical data to create a predictive model that describes marketing performance. This model allows you to forecast future performance, optimize spend, and gives you ROI by channel.
CUSTOMER SEGMENTATION
What types of customers should I target for offers?
What are the characteristics of my best customers?
This analysis provides an understanding of which type of customers you should target to increase profitability by building customer avatars and the expected LTV of these avatars. The Avatar is a collection of characteristics and an estimate of the impact on LTV of having each characterstic.
MARKET BASKET OPTIMIZATION
How do I increase upsells and cross-sales?
Which products can be bundled to increase AOV?
Propensity models answer questions about the likelihood of a customer taking some action. This model looks at prior customer behaviors to determine which products the customer would most likely purchase next. This can be used to offer personalized offers to that customer.
CHURN MODEL
Who is likely to no longer be a customer?
What types of customers are likely one and done?
Propensity models answer questions about the likelihood of a customer taking some action. A churn model identifies people likely to stop being customers. With this knowledge save attempts can be used to try and keep the customer. Additionally, characteristics of one and done customers can be used to identify groups you do not want to target with marketing efforts.
CLIENT SUCCESS STORIES
Automating eCommerce Marketing Insights: Maytronics’ Journey
- $20:1 ROI
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R Analysis Tool,Tableau
Two Ten
- $8:1 ROI
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Tableau,Amazon S3 Bucket,Python,Amazon Athena
Major Rankings Company
- $30:1 ROI
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R Analysis Tool,Tableau Prep Flow,Tableau
Major Rankings Company
- $30:1 ROI
- ,
-
R Analysis Tool,Tableau Prep Flow,Tableau
Two Ten
- $8:1 ROI
- , , ,
-
Tableau,Amazon S3 Bucket,Python,Amazon Athena
Automating eCommerce Marketing Insights: Maytronics’ Journey
- $20:1 ROI
- ,
-
R Analysis Tool,Tableau
ABOUT US
