NUMBERS YOU CAN DEFEND

More of your leads, into booked revenue.

Before you spend another dollar on leads, see what the ones you already pay for are worth. The free Profit Leak Audit reads your own CRM and ad data and puts a dollar figure on where booked revenue leaks out: leads going cold before anyone calls back, and channels costing more than they return. For $5M and up home services operators.

No cost, no obligation · every figure on this page traces to a real client engagement

The flagship build

A command center
the owner can run alone

Cris was losing deals to slow lead response, and running on numbers that showed up late and never quite tied out. In roughly seven weeks, he fixed the problem with a full stack command center: automated reporting pipeline, an AWS data foundation, and three command centers, one each for the owner, sales, and the call center.

Over the top sits a custom portal, so the owner opens one place to see every report instead of logging into separate tools, and runs the system himself with no analyst on staff. Lead response tightened, the marketing and sales numbers finally reconciled.

"I know it's making a difference."

Cris Keeter, owner, All States Home Improvement

Read the full case study
Not a project. Your team.

The analytics team you would hire,
without the headcount

Most firms hand you a dashboard and leave. CDA stays on as your analytics function. We keep your pipeline and reporting current, evolve your command center as the business changes, deliver your weekly and monthly numbers, and answer new questions without a new contract each time. Sized to how much you need, month to month, with no long lock in. If you do not need us every month, we will tell you.

Maintain

Keep the command center live and current, with a monthly report and a standing check in.

Manage

Maintain and evolve, new reports, ad hoc analytics, and weekly and monthly cadence. Most operators choose this.

Embedded

Your full fractional analytics team, including modeling and optimization work.

A recurring relationship, right sized to your operation.

From the blog

Read before you sign

The Five Minute Window: Why Slow Callbacks Cost Home Services Owners More Than Bad Marketing

Reaching a fresh lead in five minutes makes you 21x likelier to qualify it than waiting thirty (Harvard Business Review). Here is what slow callbacks cost home services owners, and a four-step way to close the gap.

How Drive My Way Found 24% Increase in Revenue It Was Leaving on the Table

A Dashboard Is the Easiest Part to Fake: How to Vet an Analytics Partner Before You Sign

Learn how to vet an analytics partner before you sign. 4 questions that expose a fake dashboard from a real system.
Who you work with

The team behind
the numbers

CDA was built by operators who got tired of watching good companies make blind decisions because their numbers showed up late, or not at all. We are the analytics team you would hire if you were staffing one in house.

We show our work, we attribute outcomes to the work and not to adjectives, and we will tell you when you do not need the expensive build.

Get in touch
Alex Severn and August Severn, founders of Capitol Data Analytics
Alex Severn
Co-founder
August Severn
Co-founder
Stay in touch

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costing you the most

Fill out the form and we will get back to you, usually within one business day. No pitch deck, no pressure.