See every lead
and every job
in one place.
From the first call to the finished job, on the systems you already run. For home improvement companies doing $10M or more. Start by seeing what next year's goal actually takes, free, in about five minutes.
No call, no sign up · every client figure on this page traces to a real engagement
Which one sounds like you?
Scratch Pad
You want to grow, but you can't tell if it takes more leads, more reps or a better close rate.
Command Center
Marketing has one number, sales has another, and the Monday meeting goes to arguing about whose is right.
Production Command Center
A customer calls to ask where their job is, and that's how you find out it's stuck.
Back Office
The person who built your reports just gave notice, and nobody else knows how they work.
A command center
the owner can run
Somewhere on the call center floor, a lead was sitting. Someone had filled out a form twenty, thirty, forty minutes ago and was still waiting for a phone to ring. Nobody was ignoring them. Nobody could see them. The reps were working the lists in front of them, the manager was handling the escalation of the hour, and the lead that had just come in was one more row in a queue that didn't sort itself by how long anyone had been waiting. Nearly a third of new leads sat more than half an hour that way. The only person who knew which ones was the prospect checking their phone.
Cris knew the number. What he didn't have was the name. He could tell you at the end of the week that too many leads had gone cold, and he could tell you roughly what that cost, but he couldn't walk onto the floor at 2:15 and point at the one that was about to. That was the part that wore on him. It wasn't that the team was slow or careless. It was that the information to be fast lived in a report that arrived after the moment had passed, and a lead that waited forty minutes for a first call had usually already taken the second call from somebody else.
"You figured out how to get it to where we need it. I know it's making a difference."
Read before you sign
Plain spoken writing on getting more from the numbers you already have. Start here.
The three gaps between your sales goal and the bank
What a slow callback actually costs
Why your marketing and sales reports never agree
The team behind
the numbers
You got the company past $10M by being in the business every day. You knew the set rate because you were in the call center, the close rate because you ran the sales meeting, the install backlog because you walked the production board. Now those numbers live in the CRM, a pile of spreadsheets and a few people’s heads, and the only place they come together is you, on a Sunday night.
We work inside home improvement companies like yours: in the call center deciding who gets called next, with the sales manager on the rep scorecard, on the production board where sold jobs wait for install. We talk set rates, issued appointments and close rates, not data models. We’ll tell you when you don’t need the expensive build. Every number traces back to your own systems, and what we build is yours to keep.
Meet the team
Before you reach out
01What does Capitol Data Analytics do?
Capitol Data Analytics (CDA) helps home improvement companies doing $10M or more see every lead and every job in one place, on the systems they already run. We build the plan for the year, the sales and call center pages that track it every day, and a production board for every sold job. The Scratch Pad is free, everything else is a fixed price, and what we build is yours to keep.
02Who do you work with?
Home improvement companies doing $10M or more a year, usually with a call center setting appointments and a sales team running them. The same team also builds, fixes and runs analytics for companies in other industries. See how we work with other industries.
03What is the Scratch Pad?
A free planner on this site. Put in your sales goal, your average sale and your close rate, and it shows the leads, appointments and needs assessments the year takes, month by month. It takes about five minutes, there is no sign up, and your numbers stay in your browser. Open the Scratch Pad.
04Do I have to replace my CRM or job software?
No. We read the systems you already run and build on top of them. Nothing changes in how your team works on the first day.
05What does it cost?
The Scratch Pad is free. Everything else is a fixed price per piece, agreed in writing before any work starts. There is no hourly meter, and nothing is billed per seat.
06Who owns what you build?
You do, once it is paid for. The tool and its hosting are in your name, and each build includes 12 months of fixes after it goes live.
07What results have clients seen?
At All States Home Improvement, the median time to a first call fell from 6.6 minutes to 2.5 in the seven weeks after the speed to lead view went live, and the share of leads waiting more than 30 minutes fell from 29.9% to 15.4%. That was measured against the five months before, with no control group. Read the full case study.
Tell us what is
costing you the most
Fill out the form and we will get back to you, usually within one business day. No pitch deck, no pressure.