Numbers you can defend

See every lead and every job in one place.

From the first call to the finished job, on the systems you already run. For home improvement companies doing $10M or more that sell in one visit. Start by seeing what next year's goal actually takes, free, in about five minutes.

Open the free Scratch Pad See what we build

No call, no sign up · every client figure on this page traces to a real engagement

Scratch PadExample
What a $20M sales goal takes, at these rates
14,524
leads in the year, about 279 a week
Appointments set6,536
Needs assessments4,444
Sales to close1,333
Made up example: $15,000 average sale, 30% closing rate, 45% of leads set, 80% issued, 85% sat. Put in yours.
Run yours →
Four ways in

Which one sounds like you?

Free
Scratch Pad

You set next year's number, and how many leads it takes is a guess.

Click here if you need to know what your goal really takes
The plan, then the daily view
Command Center

A lead sat for two days and nobody knew, and two reports never agree.

Click here if you need to see who hasn't been called yet
After the sale
Production Command Center

You hear a sold job is stuck when the customer calls to ask where it is.

Click here if you need to know where every sold job is
Hiring an analyst
Back Office

The person who built your reports gave notice, or you're about to post the job.

Click here if you need an analyst and aren't sure a hire is the answer
The flagship build

A command center
the owner can run

Cris Keeter's company ran on a stack of weekly reports built by hand, and when the person compiling them left, the knowledge of which spreadsheet fed which report left too. Leads were waiting too long for a first call, and nobody could see which ones were still in the queue.

CDA connected the systems the company already ran into one source of truth, tied it to the CRM's own report, and put owner, sales and call center views on top, including a live list of every lead still waiting on a first call. The call center manager reorganized who to call next around that list.

"I know it's making a difference."

Cris Keeter, owner, All States Home Improvement

Read the full case study
How it fits together

One gap at a time,
in the order that pays

01
Scratch Pad
What your goal takes, from your own guesses. Free.
02
The Plan Book
The plan for every rep and product, from your last 12 months. Ready 3 weeks after your data access is in.
03
Command Center
Sales, call center and marketing pages that check the plan every day.
04
Production
Every sold job, who has it and how long it has sat. Live 6 weeks after your data access is in.
You own itFixed priceTests you run yourselfA year of fixesStop after any stage
From the blog

Read before you sign

Plain spoken writing on getting more from the numbers you already have. Start here.

Sales planningThree gaps between your sales goal and the bank
The three gaps between your sales goal and the bank
Why a goal set in January stops meaning anything by March, and the three places the money falls out between the number and the jobs.
Read article →
Where Home Services Marketing Money Leaks
Where home services marketing money leaks
A teardown of five channels and the one number that tells you which to cut. Why cost per lead lies, and how to find your leak.
Read article →
The Marketing Report and the Sales Report Never Agree
Why your marketing and sales reports never agree
Two reports, two numbers, no referee. Why they disagree, what it quietly costs, and how to get to one source of truth.
Read article →
About to hire an analyst?

Your numbers shouldn't leave when someone gives notice

If you're about to post a job for an analyst, there are two other ways to get that work done. Our team can do it from the first week, priced against the salary you were ready to pay. Or we can build your own team and set it up so the first hire walks into reports that already work.

See the Back Office
Back OfficeWe are your analytics team, month by month, starting with your plan.
Build the TeamWe define the job, build the system, help you hire and hand it over.
Either wayYou keep the tool and its hosting.
Who you work with

The team behind
the numbers

CDA was built by operators who got tired of watching good companies make blind decisions because their numbers showed up late, or not at all. We are the analytics team you would hire if you were staffing one in house.

We show our work, we attribute outcomes to the work and not to adjectives, and we will tell you when you do not need the expensive build.

Get in touch
Alex Severn, cofounder of Capitol Data Analytics
Alex Severn
Cofounder
August Severn, cofounder of Capitol Data Analytics
August Severn
Cofounder
Meet the team
Stay in touch

Tell us what is
costing you the most

Fill out the form and we will get back to you, usually within one business day. No pitch deck, no pressure.