Who Runs Your Data System After the Build Is Done?
Owning your dashboard and owning the work of running it are two different things. How to tell which one you are buying, before you sign.
Articles
Read this before you sign.
Plain-spoken writing on analytics for operators, not engineers. How to tell a real system from a screenshot, where profit leaks out of a home services business, and what the numbers are actually telling you to do next.
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What to Check Before Signing a Multi Year Software Contract
Before you sign a multi year software contract, check the total cost, the cancellation window, and what happens if it does not fit. A buyer's checklist.
Why Your ServiceTitan and QuickBooks Numbers Don’t Match
ServiceTitan and QuickBooks disagree because they count different events at different times. Here is which numbers should tie out and how to find the gap.
What a Booked Job Really Costs by Channel in Home Services
A lead marketplace booked job costs $300 to $900 vs $233 on Local Services Ads, even though the lead is cheaper. See cost by channel and compute your own.
Lead Attribution for Home Services: How to Know Which Marketing Books Jobs
How home services companies connect booked jobs back to the marketing that produced them: tracking numbers, tagging, the CRM join, and which model fits your size.
How to Actually Buy Analytics for a Home Services Business
Hire an analyst, call an agency, use a freelancer, or bring on a fractional team? Here is how a $5M home services owner should actually buy analytics, with the honest trade-offs of each.
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Stop reading. See your own number.
The free Profit Leak Audit reads your CRM and ad data and puts a dollar figure on where booked revenue is leaking out. No cost, no obligation.