Articles

Read this before you sign.

Plain-spoken writing on analytics for operators, not engineers. How to tell a real system from a screenshot, where profit leaks out of a home services business, and what the numbers are actually telling you to do next.

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What a Slow Callback Actually Costs: a missed call on a phone in front of a house and a clock, beside a list of the real costs: lost revenue, higher acquisition costs, weaker customer trust, more no shows and bottlenecks for your team

What a Slow Callback Actually Costs: The Close Rate Curve

Across a full year of first time home improvement leads, leads called within five minutes closed at 9.1%. After 30 minutes, the close rate fell to about 5% and stayed there. Here is the curve and how to compute yours.
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Grade Your AI Like an Employee: a performance review clipboard grading an AI tool, with set goals, measure and improve steps

Grade Your AI Like an Employee: The Scorecard That Shows Whether It Pays

A one page scorecard for any AI tool: the number it must move, the break even level, the target, and the date you keep, fix or cut it.
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AI for Home Improvement Companies: a contractor with a tablet outside a house, with AI linked to more leads, smoother operations, better customer experience and higher profitability

AI for Home Improvement Companies: Where It Pays First and How to Prove It

AI pays first in a home improvement company where money already leaks: slow callbacks, appointments that never close, and reports nobody trusts.
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KPIs by department for a home improvement company: marketing, call center, sales, production and finance, each with the numbers its manager should own

KPIs by Department for a Home Improvement Company

The KPIs each department of a home improvement company should own: marketing, call center, sales, production and finance, with formulas and review rhythm.
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Least saturated markets for contractors: 50.2 older homes per contractor in Buffalo, NY vs 2.9 in McAllen, TX

The Least Saturated Markets for Contractors, Measured Across 100 Metros

Older owner-occupied homes per contractor business in the 100 largest US metros. Buffalo has 50.2; McAllen, Texas has 2.9. See where your market falls.
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A person viewing a data dashboard with a database, charts, and a gear-and-wrench maintenance icon, beside the headline Who Runs Your Data System After the Build Is Done

Who Runs Your Data System After the Build Is Done?

Owning your dashboard and owning the work of running it are two different things. How to tell which one you are buying, before you sign.
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