Capitol Data Analytics

Propensity Modeling: How to Segment and Understand Your Customers

Propensity models are a powerful statistical technique that allows you gain insights into your customer behaviors. You can use these models to segment your customers and more. This video explores what is propensity modeling, what are some types of models, and an example on how to use propensity models. Subscribe for more great content:    / @capitoldataanalytics  

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