01
Lead and customer value
What your leads and customers are actually worth over time, not just on the first ticket.
Services
Fractional analytics for home improvement companies.
For siding, roofing, window, bath, and kitchen companies doing $5M+ that sell in one visit and run paid advertising. We find the profit leaking out of the business, close the leaks, and keep them closed.
Not in home services? See how we work with other industriesThe path
Three steps, in order
- 01The auditA free audit finds the profit leaking out of the business.
- 02The Command CenterA fixed price build closes the leaks.
- 03Managed analyticsA managed analytics team keeps them closed.
Each step earns the next, and you can stop at any of them.
Step 01 · The audit
The Profit Leak Audit
Free if you qualify. We read your CRM and ad data and report, in dollars, where booked revenue is leaking out.
14 daysand about an hour of your time
Three checks
02
Every marketing channel
Each channel scored against benchmarks, from cost per lead to cost per sold job.
03
Speed to lead
What slow lead response costs you in booked jobs, measured from your own call and appointment data.
A readout callA findings document in dollarsYours either way
Who qualifies
- $5M+ in annual revenue
- Sells in one visit: siding, roofs, windows, bath, kitchens
- Running paid advertising
- Willing to grant read only CRM access
Step 02 · The build
The Command Center
Your CRM, ad accounts, and production data wired into one source of truth, with four command centers on top of it.
01
Owner
The whole business on one screen: leads, sales, production, and where profit is slipping.
02
Sales
Close rates, issued appointments, and sold jobs by rep and by lead source.
03
Call Center
Response times, set rates, and the leads waiting on a callback right now.
04
Marketing
Every channel’s spend traced through to booked and sold revenue.
- Every lead source traces to a sold job.So the channel that looks cheap and the channel that actually sells stop being confused for each other.
- The speed to lead clock is on a screen.Managers see response time every day instead of guessing at it once a quarter.
Decision Support GuideThree months of maintenanceFixed price, no hourly meter
The guarantee
If the Command Center doesn’t surface at least its own cost in recoverable profit within 90 days, we keep working free until it does.
The result · All States Home Improvement
$650K
About, in potential sales in the first 7 weeks
Median speed to lead went from 6.6 minutes to 2.5.
What it looked like in one company
Read the full case study“I know it’s making a difference.”
Cris Keeter, owner, All States Home Improvement
Step 03 · Managed analytics
Keep the leaks closed
A managed analytics team that keeps the Command Center accurate, answers new questions as they come up, and sits in the meetings where the numbers get used.
Tier 1
Maintain
We keep the system running. Refreshes, fixes when a feed breaks, and small changes without a new project.
Tier 2
Manage
Most operators choose thisWe own the reporting roadmap. New views and analysis each month, planned with you and delivered on a schedule.
Tier 3
Embedded
We work as your analytics team, in your sales and marketing meetings, on the questions you are deciding that week.
Month to monthNo long lock in
If you don’t need us every month, we will tell you.
Not in home services? The same team builds, fixes and runs analytics for companies in other industries.
See how we work with other industriesQuestions
Frequently asked
01What is the Profit Leak Audit?+
A 14 day review that finds profit leaking out of a home improvement company and reports it in dollars. It checks three things: what your leads and customers are actually worth over time, how every marketing channel scores against benchmarks, and what slow lead response costs you in booked jobs. You get a readout call and a findings document.
02What does the audit cost?+
Nothing, if you qualify. It takes 14 days and about an hour of your time, and the findings are yours to keep whether or not we work together.
03Who qualifies for the free audit?+
Home improvement companies doing $5M+ in annual revenue that sell in one visit, such as siding, roofs, windows, bath, and kitchens, that run paid advertising and are willing to grant read only CRM access.
04What access do you need?+
Read only access to your CRM, ad accounts, and production data. Read only means we can see your numbers and change nothing.
05How is the Command Center build priced?+
A fixed price, agreed before any work starts. There is no hourly meter. The price includes the live system, a Decision Support Guide, and three months of maintenance.
06How long does the build take?+
About seven weeks at All States Home Improvement. Timing depends on how many systems need to be wired together, and we set the schedule with you before the build starts.
07What is the guarantee?+
If the Command Center does not surface at least its own cost in recoverable profit within 90 days, we keep working free until it does.
08Do I have to sign a long contract?+
No. Managed analytics is month to month with no long lock in. If you do not need us every month, we will tell you.
09Which CRMs do you work with?+
The systems home improvement companies actually run, including Lead Perfection, MarketSharp, and improveit 360, plus your ad platforms and production data, wired into one source of truth.
10Do you work outside home services?+
Yes. The same team builds, fixes, and runs analytics for companies in other industries. See how we work with other industries.
Start here
Find out what is leaking first
Fourteen days, about an hour of your time, and a findings document in dollars that is yours to keep whether or not we work together.
Not in home services? See how we work with other industries