about 23x
Statistical modeling & lead scoring
A $7.5K pricing model that produced a $173K annual revenue lift.
Fractional Analytics for Home Services Companies
One path from leaking profit to a number you can trust.
CDA works one way. A free audit finds the profit leaking out of your business in 14 days. A fixed price build recovers it. A managed analytics team keeps it recovered as your business changes. Each step earns the next, and you can stop at any of them.
Every figure on this page traces to a real client engagement.
1
The 14 Day Profit Leak Audit
Free. We find the leaks in dollars.
2
The Command Center Build
A fixed price project that closes them.
3
Managed Analytics
Your ongoing analytics team, month to month.
Rung 1 · Free
First, we find the money. Free.
“We’ll find the profit leaking out of your business, in 14 days. Free, if you qualify.“
01
LTV and Timing
What your leads and customers are actually worth.
02
Marketing Opportunity
Every channel scored against ROI benchmarks.
The deliverable: a tight readout call and a findings document with the recovered dollars total. Not a 40 page report nobody reads.
The guarantee
Find $50,000 or no pitch, and the findings are yours anyway.
14 days, about one hour of your time.
Who qualifies
This is free, so we qualify who gets it.
- $5M+ annual revenue
- Home improvement companies that sell in one visit (siding, roofs, windows, bath, kitchens)
- Running paid advertising
- Willing to grant read only CRM access
Rung 2 · Fixed price
Then, we close the leaks.
The audit tells you where the money is. The build recovers it. We wire your CRM, ad accounts, and production data into one source of truth, then put four command centers on top of it: Owner, Sales, Call Center, and Marketing. Every lead source traces to a sold job and the speed to lead clock is on a screen. You get the live system, a Decision Support Guide, and three months of maintenance included.
A flat fixed price, typically around $30,000, half up front and half at delivery. No hourly meter.
All States Home Improvement
Median speed to lead6.6 → 2.5 min
Attributable sales, first 7 weeks$650K
Return on the buildabout 25x
Build timeabout 7 weeks
“I know it’s making a difference.”
Cris Keeter, owner, All States Home Improvement
Read the full All States case study →
Rung 3 · Month to month
Then, we keep it that way.
A build is a snapshot. Your business is not. As your analytics team, we keep the pipeline and reporting current, evolve the command centers as reps, channels, and products change, deliver your weekly and monthly numbers, and answer new questions without a new contract each time. Month to month, no long lock in. If you do not need us every month, we will tell you.
Maintain
Keep the system live and current, monthly report, standing check in.
Manage
Most operators choose this
Everything in Maintain plus new reports, ad hoc analytics, and a weekly and monthly cadence.
Embedded
Your full fractional analytics team, including modeling and optimization work.
A recurring relationship, right sized to your operation.
One digital media client has stayed with CDA for four years, and the engagement has more than doubled as the work expanded.
Beyond home services
Not in home services? The method travels.
CDA has delivered the same discipline across 11+ industries.
$850K / yr
Report automation
A remote medical services provider saving an estimated $850,000 a year after we automated a 60 hour manual reporting process.
10 to 1
Cost analytics
A consumer services client cut a core cost metric about 40%, a 10 to 1 return.
How we work
Three principles, every engagement.
- 1 Right sized, always. When a simple report wins, we tell you to wait on the expensive build.
- 2 Figures you can defend. Every number we publish traces to a real engagement, and we show our work.
- 3 Analytics should point, not decide. You still make the call.
FAQ
Questions we get before the audit.
01
What is a profit leak audit?
A 14 day diagnostic that finds money leaking out of a home services business and reports it in dollars. We examine three things: what your leads and customers are actually worth over time, how every marketing channel scores against ROI benchmarks, and what slow lead response costs you in booked jobs. You get a readout call and a findings document with a recovered dollars total.
02
What does the audit cost?
Nothing. It’s free if you qualify. The guarantee: we find $50,000 or there’s no pitch, and the findings are yours either way. It takes 14 days and about one hour of your time.
03
Who qualifies for the free audit?
Home improvement companies doing $5M+ in annual revenue that sell in one visit, such as siding, roofs, windows, bath, and kitchens, that are running paid advertising and are willing to grant read only CRM access. We qualify who gets it because it’s free.
04
What access do you need?
Read only access to your CRM, ad accounts, and production data. Read only means we can see your numbers and change nothing.
05
How much does the command center build cost?
A flat fixed price, typically around $30,000, half up front and half at delivery. No hourly meter. It includes the live system, a Decision Support Guide, and three months of maintenance. For context on the alternative, see what a data analyst actually costs.
06
How long does the build take?
About seven weeks, based on the All States Home Improvement engagement. That build returned roughly 25x: $650,000 in attributable sales in the first seven weeks.
07
Do I have to sign a long term contract?
No. Managed analytics is month to month with no long lock in. If you don’t need us every month, we’ll tell you.
08
Which CRMs do you work with?
We work with the systems home improvement companies actually run, including Lead Perfection, MarketSharp, and improveit 360, plus your ad platforms and production data, wired into one source of truth.
09
Do you work outside home services?
Yes. The method has been delivered across 11+ industries, including a $7.5K pricing model that produced a $173K annual revenue lift, report automation saving an estimated $850,000 a year for a remote medical services provider, and cost analytics that cut a client’s core cost metric about 40%.
Start where it costs you nothing.
The audit is free, the findings are yours either way, and you will know in 14 days what the leaks are worth.
See If You Qualify