What a Data Analyst Actually Costs a Home Services Business
A full time data analyst costs well over $100,000 a year once benefits and overhead are counted. Here is what hiring really costs, and a cheaper way to get the same function.
Articles
Read this before you sign.
Plain-spoken writing on analytics for operators, not engineers. How to tell a real system from a screenshot, where profit leaks out of a home services business, and what the numbers are actually telling you to do next.
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You Already Have a Guy. Here Is What an Analytics Team Adds.
Your office manager already pulls the reports, so why pay for more? Here is the difference between pulling reports and a function wired to booked revenue, and how an outside team works with your person, not over him.
What If You Don’t Need Us Every Month? Then Don’t Pay Like You Do.
A monthly analytics retainer is the wrong shape if your work is occasional. Here is the no lock in alternative, prepaid blocks you draw down only when there is work, and how to tell which one you need.
The Dashboard Nobody Opens
You paid for a dashboard once. Here is why it stops getting used within months, what actually keeps analytics working, and why the function, not the build, is the thing worth paying for.
Where Home Services Marketing Money Leaks
About 40% of media spend is wasted and 85% of executives cannot map marketing spend to revenue. Here is what home services leads really cost by channel, why cost per lead lies, and how to find your leak.
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