Reporting Unleashed: Elevate Your Small Business with SMART Data Reporting
Reporting is often the most overlooked piece of data analytics. Reporting is the key cog in the data analytics.
Decoding Your Customers’ Actions With Propensity Modeling
Propensity models are a group of statistical models that provide immense value to your organization.
Data Strategy Roadmap
As a part of the data strategy process a data roadmap is created to document the prioritization of projects.
Data Strategy
Having a strategy is paramount to creating a data driven organization. A lack of data strategy is a major contributor poor returns on investment.
Propensity Modeling: How to Identify and Target Likely Buyers
Understanding who is likely to purchase allows you to optimize your efforts. How do you do this?
What is a Marketing Analytics Insight?
Insights are essential to good decision making, but what is a marketing analytics insight?