Marketing Mix Model
MMM answers the question which activities are driving the business. This article will cover what MMM is, why MMM is useful, and the results of a MMM analysis.
3 Formatting Tips For Tableau Dashboards
These tips can take your Tableau dashboard from meh to marvelous. Take a look!
Customer Segmentation For B2C Businesses
One of the best ways to optimize your marketing and sales efforts is to segment your customers and leads.
What Is The Purpose Of Marketing Analytics?
The main purpose of marketing analytics is to understand how well your marketing efforts are performing. This is done by using data to measure the effectiveness of marketing activity.
Customer Propensity Modeling
Understanding the behaviors (propensities) of customers is an efficient way to increase the amount of profitable relationships your company maintains.
KPI Measurement For Digitally Focused Businesses
Reading this article will provide you with what KPIs are and which KPIs you should measure in your digital business.