Guide to Tableau
This article is intended to inform you about Tableau without the sales pressure from a Tableau sales rep. The sections of this article are built based...
What is a KPI in Digital Marketing
Key Performance Indicators or KPIs are integral in tracking and analyzing your marketing efforts. A KPI is a metric that can be a gauge for marketing activity...
Why Do We Automate Reports
Report automation is a popular topic brought up in the business world. However, you are probably asking yourself why bother. You already have your reports...
The LIVEN Approach to Dashboarding
Dashboards are the lifeblood of business reporting, but how do you know that the dashboard you are building will be valuable...
The Benefits of Break Even RoAS
If your company is paying for advertising, you should be monitoring how much revenue is being generated and how much...