data_visualization_illustration

Why is Data Visualization Important?

With the boom in data and data science, data visualization has become an increasingly more popular topic...
guide_to_tableau

Guide to Tableau

This article is intended to inform you about Tableau without the sales pressure from a Tableau sales rep. The sections of this article are built based...
marketing_kpi

What is a KPI in Digital Marketing

Key Performance Indicators or KPIs are integral in tracking and analyzing your marketing efforts. A KPI is a metric that can be a gauge for marketing activity...
automated_reports

Why Do We Automate Reports

Report automation is a popular topic brought up in the business world. However, you are probably asking yourself why bother. You already have your reports...
Approach_to_Dashboarding

The LIVEN Approach to Dashboarding

Dashboards are the lifeblood of business reporting, but how do you know that the dashboard you are building will be valuable...
ROAS_benefit

The Benefits of Break Even RoAS

If your company is paying for advertising, you should be monitoring how much revenue is being generated and how much...