What is a marketing analytics insight? Graphic with magnifying glass and bar chart explaining marketing analytics insight definition.

What is a Marketing Analytics Insight?

Insights are essential to good decision making, but what is a marketing analytics insight?
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Marketing mix model funnel graphic illustrating how MMM analyzes and attributes marketing channel impact on business outcomes.

Marketing Mix Model

MMM answers the question which activities are driving the business. This article will cover what MMM is, why MMM is useful, and the results of a MMM analysis.
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Tableau formatting tips graphic highlighting three key dashboard design tips for better visualization and user experience.

3 Formatting Tips For Tableau Dashboards

These tips can take your Tableau dashboard from meh to marvelous. Take a look!
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Customer segmentation graphic with bold text and a pie chart illustrating how businesses group customers for targeted marketing.

Customer Segmentation For B2C Businesses

One of the best ways to optimize your marketing and sales efforts is to segment your customers and leads.
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Customer propensity modeling graphic with bold text and icons illustrating how predictive models identify customer behaviors.

Customer Propensity Modeling

Understanding the behaviors (propensities) of customers is an efficient way to increase the amount of profitable relationships your company maintains.
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Tableau guide cover image with bold text and Tableau logo marks, introducing a comprehensive guide to Tableau features and usage.

Guide to Tableau

This article is intended to inform you about Tableau without the sales pressure from a Tableau sales rep. The sections of this article are built based...
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