Articles

Read this before you sign.

Plain-spoken writing on analytics for operators, not engineers. How to tell a real system from a screenshot, where profit leaks out of a home services business, and what the numbers are actually telling you to do next.

Browse all articles

Why Most Dashboards Fail—and How to Build One That Doesn’t

Transform dashboard failure into success. Learn why 90% of BI dashboards fail and discover the proven framework to build dashboards that drive action.

American Made Brands Interactive Map

Unlock customer lifetime value strategies for DTC brands. Discover 7 proven tactics to boost LTV, retention, and revenue. Start maximizing profits now!

DTC Brand Owner’s Guide: Knowing What To Spend on Customer Acquisition

Master DTC customer acquisition cost with proven LTV:CAC ratio strategies. Calculate profitable customer spend and scale your brand confidently.

Performance Measurement for DTC Marketing: Kill Vanity Metrics

Escape the hamster wheel of vanity metrics—learn exactly which KPIs actually drive your revenue and align your team toward measurable growth.

Customer Lifetime Value: What It Is, How to Calculate It, and What to Do With It

What customer lifetime value is, how to calculate it two ways with worked examples, the CLV to CAC ratio, and when predictive CLV is more than you need.

A Data Analytics Approach to Optimal Warehouse Coverage

Data analytics helps warehouse operators be data driven. Find out how.
Your turn

Stop reading. See your own number.

The free Profit Leak Audit reads your CRM and ad data and puts a dollar figure on where booked revenue is leaking out. No cost, no obligation.