Propensity modeling graphic showing how to predict customer behavior and drive business growth with data-driven insights.

Propensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)

A three video series that explores propensity models.
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Small business data reporting SMART infographic highlighting KPI dashboards and actionable insights for business growth.

Reporting Unleashed: Elevate Your Small Business with SMART Data Reporting

Reporting is often the most overlooked piece of data analytics. Reporting is the key cog in the data analytics.
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Propensity modeling graphic illustrating how to decode customer actions and unlock behavior insights for business growth.

Decoding Your Customers’ Actions With Propensity Modeling

Propensity models are a group of statistical models that provide immense value to your organization.
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Data strategy roadmap cover image with bold text and a stylized path illustrating steps toward effective data strategy.

Data Strategy Roadmap

As a part of the data strategy process a data roadmap is created to document the prioritization of projects.
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Data strategy concept visual with bold text and a chess knight, symbolizing strategic planning in data analytics.

Data Strategy

Having a strategy is paramount to creating a data driven organization. A lack of data strategy is a major contributor poor returns on investment.
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Propensity modeling: how to identify and target likely buyers with data-driven marketing strategies and predictive analytics.

Propensity Modeling: How to Identify and Target Likely Buyers

Understanding who is likely to purchase allows you to optimize your efforts. How do you do this?
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