Key Performance Indicators or KPIs are integral in tracking and analyzing your marketing efforts. A KPI is a metric that can be a gauge for marketing activity...

Report automation is a popular topic brought up in the business world. However, you are probably asking yourself why bother. You already have your reports...

Dashboards are the lifeblood of business reporting, but how do you know that the dashboard you are building will be valuable...

If your company is paying for advertising, you should be monitoring how much revenue is being generated and how much...

DRY (do not repeat yourself) is a principle in software development that aims to reduce redundancy in code...