Hire an analyst, call an agency, use a freelancer, or bring on a fractional team? Here is how a $5M home services owner should actually buy analytics, with the honest trade-offs of each.
A full time data analyst costs well over $100,000 a year once benefits and overhead are counted. Here is what hiring really costs, and a cheaper way to get the same function.
Your office manager already pulls the reports, so why pay for more? Here is the difference between pulling reports and a function wired to booked revenue, and how an outside team works with your person, not over him.
A monthly analytics retainer is the wrong shape if your work is occasional. Here is the no lock in alternative, prepaid blocks you draw down only when there is work, and how to tell which one you need.
You paid for a dashboard once. Here is why it stops getting used within months, what actually keeps analytics working, and why the function, not the build, is the thing worth paying for.
