Data Strategy
Having a strategy is paramount to creating a data driven organization. A lack of data strategy is a major contributor poor returns on investment.
Propensity Modeling: How to Identify and Target Likely Buyers
Understanding who is likely to purchase allows you to optimize your efforts. How do you do this?
What is a Marketing Analytics Insight?
Insights are essential to good decision making, but what is a marketing analytics insight?
Marketing Mix Model
MMM answers the question which activities are driving the business. This article will cover what MMM is, why MMM is useful, and the results of a MMM analysis.
Customer Segmentation For B2C Businesses
One of the best ways to optimize your marketing and sales efforts is to segment your customers and leads.