What Is The Purpose Of Marketing Analytics?
The main purpose of marketing analytics is to understand how well your marketing efforts are performing. This is done by using data to measure the effectiveness of marketing activity.
Customer Propensity Modeling
Understanding the behaviors (propensities) of customers is an efficient way to increase the amount of profitable relationships your company maintains.
cohort_analysis
Using Cohort Analysis to Grow eCommerce Profitability
As a business owner, manager, or worker, you have a limited amount of time and money to produce results...
search_terms
Amazon Brand Analytics
ABA’s Search Terms reports, not to be confused with the standard search reports from Amazon advertising, enables you...
amazon_brand_analytics
Introduction to Amazon Brand Analytics (ABA)
Amazon Brand Analytics was rolled out in 2019 as a reporting tool for Sellers — the first of its kind on the platform...