marketing analytics - Capitol Data Analytics

Rethinking automation: Explore report automation alternatives beyond Excel and unlock more effective reporting with Tableau.

Rethinking Report Automation: Beyond Excel for More Effective Reporting

Excel is the trustworthy standby, but it is not the tool you need for automation.

Propensity modeling demystified: Predict customer behavior and drive business growth with data-driven insights in this 3-part video series.

A three video series that explores propensity models.

Reporting Unleashed: Elevate your small business with SMART data reporting and KPI dashboards for actionable growth insights.

Reporting is often the most overlooked piece of data analytics. Reporting is the key cog in the data analytics.

Decoding your customers’ actions with propensity modeling—unlock behavior insights and drive smarter business decisions.

Propensity models are a group of statistical models that provide immense value to your organization.

Data Strategy Roadmap: Visualizing the key steps to building and implementing a successful data strategy.

As a part of the data strategy process a data roadmap is created to document the prioritization of projects.