Marketing Mix Model
MMM answers the question which activities are driving the business. This article will cover what MMM is, why MMM is useful, and the results of a MMM analysis.
3 Formatting Tips For Tableau Dashboards
These tips can take your Tableau dashboard from meh to marvelous. Take a look!
Customer Segmentation For B2C Businesses
One of the best ways to optimize your marketing and sales efforts is to segment your customers and leads.