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Plain-spoken writing on analytics for operators, not engineers. How to tell a real system from a screenshot, where profit leaks out of a home services business, and what the numbers are actually telling you to do next.
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DTC Brand Owner’s Guide: Knowing What To Spend on Customer Acquisition
Master DTC customer acquisition cost with proven LTV:CAC ratio strategies. Calculate profitable customer spend and scale your brand confidently.
Performance Measurement for DTC Marketing: Kill Vanity Metrics
Escape the hamster wheel of vanity metrics—learn exactly which KPIs actually drive your revenue and align your team toward measurable growth.
Customer Lifetime Value: What It Is, How to Calculate It, and What to Do With It
What customer lifetime value is, how to calculate it two ways with worked examples, the CLV to CAC ratio, and when predictive CLV is more than you need.
A Data Analytics Approach to Optimal Warehouse Coverage
Data analytics helps warehouse operators be data driven. Find out how.
Know Your Profit Per Job: How Tableau Turns QuickBooks Data Into Owner Answers
QuickBooks keeps great books but weak reports. Here is how CDA uses Tableau to turn that data into profit per job, per crew, and per service line.
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