August Severn - Capitol Data Analytics

Unified attribution bridges offline and online marketing for holistic cross-channel insights.

Integrating Offline and Online Channels for Holistic Marketing Attribution

Post author:August Severn
Post published:August 6, 2025
Post category:Uncategorized Attribution Marketing Analytics Marketing Mix Modeling (MMM)

Discover how cross-channel attribution unifies your offline and online marketing efforts for clearer ROI insights and smarter budget decisions.

Cut the Fluff: Ditch vanity metrics and focus on profit-driving results.

Decision-Stage Marketing: The Best Analytics Tools & Metrics to Drive Real Revenue

Post author:August Severn
Post published:August 6, 2025
Post category:Marketing Analytics Metrics and KPIs

Unlock real revenue growth with decision-stage marketing analytics. Discover the best tools, metrics, and tactics to turn leads into paying customers—start now.

Unlock DTC growth with analytics—learn why data is the edge for health and wellness brands.

Top Analytics Strategies for the Health and Wellness DTC Market

Post author:August Severn
Post published:August 5, 2025
Post category:Marketing Analytics Attribution Industry Use Cases & DTC Analytics Metrics and KPIs Predictive Modeling

Explore analytics techniques specifically tailored for maximizing ROI in the health and wellness DTC industry.

Tableau helps marketers visualize key metrics like ROAS and CAC to drive just-in-time decisions.

Why Tableau is a Game-Changer for Marketing Analytics

Post author:August Severn
Post published:August 5, 2025
Post category:Tableau Data Visualization Marketing Analytics

Discover how Tableau transforms marketing analytics with powerful data visualization, real-time dashboards, and actionable insights for your team.

Feature image for the article “Top Analytics Strategies for DTC American Made Apparel”—where data meets manufacturing values.

Top Analytics Strategies for DTC American Made Apparel

Post author:August Severn
Post published:August 5, 2025
Post category:Industry Use Cases & DTC Analytics Data Strategy Marketing Analytics Metrics and KPIs

Discover data-driven strategies that boost performance, retention, and revenue for apparel and fashion DTC brands.