Marketing Mix Modeling (MMM) - Capitol Data Analytics

Without lead attribution, law firms risk throwing money blindly across channels without knowing what truly works.

Lead Attribution for Law Firms: How to Maximize Marketing ROI

Discover how lead attribution helps law firms track marketing ROI, optimize channels, and convert more leads into clients.

Unified attribution bridges offline and online marketing for holistic cross-channel insights.

Discover how cross-channel attribution unifies your offline and online marketing efforts for clearer ROI insights and smarter budget decisions.

Why Attribution Models Fail — A visual breakdown of what breaks and what to do instead.

Learn why most attribution models fall short and discover proven strategies to improve marketing measurement and drive smarter decisions.

Featured image for “How to Track ROI on Your TV Spend,” using a bold visual style to signal strategic insights into offline attribution.

Your TV ads may be driving more results than you think—if you know how to track where your calls are coming from. Learn how to unlock the data.

Unlock smarter marketing with MMM techniques—visualize how modeling guides effective budget allocation.

Discover how MMM techniques help you allocate marketing dollars effectively. Learn MMM vs. MTA—watch the video and optimize your strategy now!