Read more about the article The Marketing Report and the Sales Report Never Agree
"Same month, same company — two systems, a $47,000 gap." That adds the delta the reader has to do math to see.

The Marketing Report and the Sales Report Never Agree

Your marketing report and your sales report never match because they count different things. Here is why the numbers disagree, why it is quietly expensive, and the line by line way to get to one source of truth.

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Read more about the article The Five Minute Window: Why Slow Callbacks Cost Home Services Owners More Than Bad Marketing
A five-minute callback makes a lead 21x likelier to qualify — most owners take far longer.

The Five Minute Window: Why Slow Callbacks Cost Home Services Owners More Than Bad Marketing

Reaching a fresh lead in five minutes makes you 21x likelier to qualify it than waiting thirty (Harvard Business Review). Here is what slow callbacks cost home services owners, and a four-step way to close the gap.

Continue ReadingThe Five Minute Window: Why Slow Callbacks Cost Home Services Owners More Than Bad Marketing
Read more about the article A Dashboard Is the Easiest Part to Fake: How to Vet an Analytics Partner Before You Sign
A polished dashboard is cheap to fake. Learning how to vet an analytics partner is how you avoid paying for one twice.

A Dashboard Is the Easiest Part to Fake: How to Vet an Analytics Partner Before You Sign

Learn how to vet an analytics partner before you sign. 4 questions that expose a fake dashboard from a real system.

Continue ReadingA Dashboard Is the Easiest Part to Fake: How to Vet an Analytics Partner Before You Sign