Industry Use Cases & DTC Analytics - Capitol Data Analytics

UTM parameters in GA4: visualize how meta, Google, Klaviyo, and SMS are sorted into Paid Social, Paid Search, Email, and Custom channels.

UTM Parameters in GA4: Stop Guessing, Start Measuring

Learn the exact UTM parameters to use, how GA4 maps them, and how to read reports that drive revenue—not vanity. Includes naming rules & fixes.

Unlock DTC growth with analytics—learn why data is the edge for health and wellness brands.

Explore analytics techniques specifically tailored for maximizing ROI in the health and wellness DTC industry.

Feature image for the article “Top Analytics Strategies for DTC American Made Apparel”—where data meets manufacturing values.

Discover data-driven strategies that boost performance, retention, and revenue for apparel and fashion DTC brands.

Featured image for “How to Track ROI on Your TV Spend,” using a bold visual style to signal strategic insights into offline attribution.

Your TV ads may be driving more results than you think—if you know how to track where your calls are coming from. Learn how to unlock the data.

Who buys American-made clothing? Learn the demographics driving the demand for U.S.-produced apparel.

Discover who buys American made clothing and why. Unlock growth by aligning marketing to demographics and values—turn patriotism into profits!