Propensity Models: Predict Customer Behavior With Data
Discover the power of propensity modeling, propensity modeling is a statistical technique used to predict customer behavior with the help of data science.
Propensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)
A three video series that explores propensity models.
cohort_analysis
Using Cohort Analysis to Grow eCommerce Profitability
As a business owner, manager, or worker, you have a limited amount of time and money to produce results...
demographics
Amazon Brand Analytics
Amazon’s Demographics tool is useful for gaining insight into your audience’s demographics.