Metrics and KPIs - Capitol Data Analytics

Forge profitable growth by turning raw leads into your best customers.

How to Find and Multiply Your Best Customers

Find your best customers with data-driven reports. Learn how to identify, segment, and target star customers to drive profitable DTC growth.

Climb the Data Analytics Hierarchy — From chaotic spreadsheets to optimized predictive models, each step reduces waste and builds confidence.

Discover the 5 stages of the data analytics hierarchy for DTC brands—how to move from chaos to optimized insights that drive profitable growth.

Discover Alex Severn’s journey from federal budgets to business analytics. Listen now for insights on grit, data, and public service.

Fight Data Waste Before It Burns Your Budget – A wastage warrior stands guard with a Clean Data shield against duplicates, errors, and broken pixels.

Duplicates and errors kill ROI. Learn how building a clean data foundation saves ad spend and fuels marketing you can actually trust.

UTM parameters in GA4: visualize how meta, Google, Klaviyo, and SMS are sorted into Paid Social, Paid Search, Email, and Custom channels.

Learn the exact UTM parameters to use, how GA4 maps them, and how to read reports that drive revenue—not vanity. Includes naming rules & fixes.