Propensity models are a group of statistical models that provide immense value to your organization.
As a part of the data strategy process a data roadmap is created to document the prioritization of projects.
Having a strategy is paramount to creating a data driven organization. A lack of data strategy is a major contributor poor returns on investment.
Understanding who is likely to purchase allows you to optimize your efforts. How do you do this?
Insights are essential to good decision making, but what is a marketing analytics insight?
