MMM answers the question which activities are driving the business. This article will cover what MMM is, why MMM is useful, and the results of a MMM analysis.
One of the best ways to optimize your marketing and sales efforts is to segment your customers and leads.
Understanding the behaviors (propensities) of customers is an efficient way to increase the amount of profitable relationships your company maintains.
As a business owner, manager, or worker, you have a limited amount of time and money to produce results...
Attribution Of Online Customers Attribution models attempt to define how each interaction with advertisements along the customer’s journey contributes to the customer’s decision whether to purchase. Even though marketers have…
