sales analytics - Capitol Data Analytics

Featured image for “How to Track ROI on Your TV Spend,” using a bold visual style to signal strategic insights into offline attribution.

Your TV Spend Is Smarter Than You Think—If You Know Where the Calls Are Coming From

Post author:August Severn
Post published:July 30, 2025
Post category:Attribution Industry Use Cases & DTC Analytics Marketing Analytics Marketing Mix Modeling (MMM)

Your TV ads may be driving more results than you think—if you know how to track where your calls are coming from. Learn how to unlock the data.

A bold retro graphic highlighting how a customer survey unlocks precise DTC attribution insights.

How to Conduct a Customer Survey for Accurate DTC Attribution

Post author:August Severn
Post published:July 25, 2025
Post category:Attribution Marketing Analytics

Learn best practices, sample questions, and industry statistics for designing a B2B customer survey that uncovers true marketing attribution and drives ROI.

How Propensity Modeling Boosted a D2C E-Commerce Business by $1M in Q1

Post author:August Severn
Post published:June 14, 2024
Post category:Marketing Analytics Case Study

The steps on how propensity modeling boosted a D2C E-Commerce business by $1M in Q1

How Automating Call Data and Performance Tracking Achieved Revenue Goals

Post author:August Severn
Post published:June 11, 2024
Post category:Case Study Automation

How automation and KPI building doubled a sales groups output.

Propensity modeling helps marketers predict customer behavior using data-driven insights for better targeting and higher conversions.

Propensity Models: Predict Customer Behavior With Data

Post author:August Severn
Post published:April 2, 2024
Post category:Uncategorized Marketing Analytics

Discover the power of propensity modeling, propensity modeling is a statistical technique used to predict customer behavior with the help of data science.