Articles

Read this before you sign.

Plain-spoken writing on analytics for operators, not engineers. How to tell a real system from a screenshot, where profit leaks out of a home services business, and what the numbers are actually telling you to do next.

Browse all articles
"You probably don't need the expensive model choice." Left, a tangled overbuilt machine labeled 80% unused; right, a simple funnel labeled 95% outcome success.

You Probably Don’t Need the Expensive Model

Gartner projected only 20% of analytics insights ever deliver a business outcome, and most BI tools sit unused. Most home services owners do not need predictive analytics. Here is the right size test, when you actually do need the build, and proof that small wins.
READ ARTICLE
"Home services owners are wasting profit in the five-minute window," beside a stopwatch reading 4:30.

The Five Minute Window: Why Slow Callbacks Cost Home Services Owners More Than Bad Marketing

Reaching a fresh lead in five minutes makes you 21x likelier to qualify it than waiting thirty (Harvard Business Review). Here is what slow callbacks cost home services owners, and a four-step way to close the gap.
READ ARTICLE

How Vixster Cut Its Cost Per Pickup ~40% and Funded Its Own Expansion

READ ARTICLE
Seven criteria for vetting an analytics partner — business acumen, proven results, data expertise, transparency, scalable process, communication, focus on impact — plus a row of five red flags, beside the headline How to Vet an Analytics Partner

A Dashboard Is the Easiest Part to Fake: How to Vet an Analytics Partner Before You Sign

Any vendor can show you a pretty dashboard. Here are the four questions that tell you whether there is a real system behind it, before you sign.
READ ARTICLE
A single command-center dashboard for a home services shop showing revenue, new customers, jobs booked, gross margin, net profit, revenue by service line, top marketing channels, lead-to-booked rate, and cash position, beside the headline The One Screen That Ends Owner Overload

The One Screen That Ends Owner Overload: Profit, Cost Per Booked Job, and Lifetime Value

The three numbers that run a home services shop, profit, cost per booked job, and lifetime value, on one Tableau screen that ends the daily scramble.
READ ARTICLE
Your turn

Stop reading. See your own number.

The free Profit Leak Audit reads your CRM and ad data and puts a dollar figure on where booked revenue is leaking out. No cost, no obligation.

Book a free Profit Leak Audit