August Severn - Capitol Data Analytics

The KPI hierarchy for a home services shop: track what moves booked revenue, not what flatters the report.

Which Home Services KPIs Actually Tell You the Shop Is Winning

Post author:August Severn
Post published:February 7, 2024
Post category:Dashboards & KPIs

The KPIs a home services owner should track, ranked by what moves booked revenue: profit on top, speed to lead and job margin, vanity metrics cut.

The five layers of a data strategy, bought in order: goals, data, insights, strategy, results.

Data Strategy for a Home Services Business: The Owner’s Blueprint

Post author:August Severn
Post published:May 3, 2023
Post category:Data Strategy

A data strategy an owner can actually run: the five layers to buy in order, who does the work at your size, and what to build first. No binder required.

A propensity score ranks each customer by likelihood to act, so your team's time goes to the ones most likely to move.

Customer Propensity Modeling: What It Is, Who Needs It

Post author:August Severn
Post published:November 15, 2022
Post category:DTC & Ecommerce

Understanding the behaviors (propensities) of customers is an efficient way to increase the amount of profitable relationships your company maintains.