August Severn - Capitol Data Analytics

Hidden wastage in home improvement businesses silently burns profit—often without owners realizing it.

Why Do Home Improvement Businesses Keep Losing Money to Hidden Wastage?

Hidden wastage is draining home improvement profits. Learn how to remove hidden wastage—protect your margin today.

Tableau dashboard—Profit, CAC, LTV, and Payback unified on one screen for faster decisions.

Unify the metrics that matter in one Tableau dashboard. End owner overload and make faster, margin-smart decisions. See the steps to build it.

Forge profitable growth by turning raw leads into your best customers.

Find your best customers with data-driven reports. Learn how to identify, segment, and target star customers to drive profitable DTC growth.

Climb the Data Analytics Hierarchy — From chaotic spreadsheets to optimized predictive models, each step reduces waste and builds confidence.

Discover the 5 stages of the data analytics hierarchy for DTC brands—how to move from chaos to optimized insights that drive profitable growth.

Discover Alex Severn’s journey from federal budgets to business analytics. Listen now for insights on grit, data, and public service.