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Read more about the article Propensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)
Propensity modeling demystified: Predict customer behavior and drive business growth with data-driven insights in this 3-part video series.

Propensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)

  • Post author:August Severn
  • Post published:September 17, 2023
  • Post category:Uncategorized/Marketing Analytics

A three video series that explores propensity models.

Continue ReadingPropensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)

Automation & Enhanced Data Analysis

  • Post author:August Severn
  • Post published:September 7, 2023
  • Post category:Case Study/Automation

Substantial cost savings, improved analysis and enhanced data integrity using automation.

Continue ReadingAutomation & Enhanced Data Analysis
Read more about the article Reporting Unleashed: Elevate Your Small Business with SMART Data Reporting
Reporting Unleashed: Elevate your small business with SMART data reporting and KPI dashboards for actionable growth insights.

Reporting Unleashed: Elevate Your Small Business with SMART Data Reporting

  • Post author:August Severn
  • Post published:August 22, 2023
  • Post category:Uncategorized

Reporting is often the most overlooked piece of data analytics. Reporting is the key cog in the data analytics.

Continue ReadingReporting Unleashed: Elevate Your Small Business with SMART Data Reporting
Read more about the article Decoding Your Customers’ Actions With Propensity Modeling
Decoding your customers’ actions with propensity modeling—unlock behavior insights and drive smarter business decisions.

Decoding Your Customers’ Actions With Propensity Modeling

  • Post author:August Severn
  • Post published:July 28, 2023
  • Post category:Uncategorized

Propensity models are a group of statistical models that provide immense value to your organization.

Continue ReadingDecoding Your Customers’ Actions With Propensity Modeling
Read more about the article Data Strategy Roadmap
Data Strategy Roadmap: Visualizing the key steps to building and implementing a successful data strategy.

Data Strategy Roadmap

  • Post author:August Severn
  • Post published:May 12, 2023
  • Post category:Uncategorized

As a part of the data strategy process a data roadmap is created to document the prioritization of projects.

Continue ReadingData Strategy Roadmap
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