Insights are essential to good decision making, but what is a marketing analytics insight?

MMM answers the question which activities are driving the business. This article will cover what MMM is, why MMM is useful, and the results of a MMM analysis.

One of the best ways to optimize your marketing and sales efforts is to segment your customers and leads.

The main purpose of marketing analytics is to understand how well your marketing efforts are performing. This is done by using data to measure the effectiveness of marketing activity.