Attribution - Capitol Data Analytics

A bold retro graphic highlighting how a customer survey unlocks precise DTC attribution insights.

How to Conduct a Customer Survey for Accurate DTC Attribution

Post author:August Severn
Post published:July 25, 2025
Post category:Attribution Marketing Analytics

Learn best practices, sample questions, and industry statistics for designing a B2B customer survey that uncovers true marketing attribution and drives ROI.

Unlock smarter marketing with MMM techniques—visualize how modeling guides effective budget allocation.

MMM Techniques: How to Optimize Your Marketing Spend

Post author:August Severn
Post published:July 7, 2025
Post category:Marketing Mix Modeling (MMM)Attribution Marketing Analytics

Discover how MMM techniques help you allocate marketing dollars effectively. Learn MMM vs. MTA—watch the video and optimize your strategy now!

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