Marketing Analytics - Capitol Data Analytics

Propensity modeling helps marketers predict customer behavior using data-driven insights for better targeting and higher conversions.

Propensity Models: Predict Customer Behavior With Data

Post author:August Severn
Post published:April 2, 2024
Post category:Uncategorized Marketing Analytics

Discover the power of propensity modeling, propensity modeling is a statistical technique used to predict customer behavior with the help of data science.

Mastering Data Strategy: A three-part video guide to building, implementing, and optimizing your data strategy.

Mastering Data Strategy: A Three-Part Video Guide

Post author:August Severn
Post published:March 1, 2024
Post category:Uncategorized Marketing Analytics

A three video series that explores data strategy.

Propensity modeling demystified: Predict customer behavior and drive business growth with data-driven insights in this 3-part video series.

Propensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)

Post author:August Severn
Post published:September 17, 2023
Post category:Uncategorized Marketing Analytics

A three video series that explores propensity models.

cohort_analysis

Using Cohort Analysis to Grow eCommerce Profitability

Post author:August Severn
Post published:April 22, 2021
Post category:Marketing Analytics Uncategorized

As a business owner, manager, or worker, you have a limited amount of time and money to produce results...

demographics

Amazon Brand Analytics

Post author:August Severn
Post published:November 30, 2020
Post category:Amazon Marketing Analytics Marketing Analytics

Amazon’s Demographics tool is useful for gaining insight into your audience’s demographics.