Marketing Analytics - Capitol Data Analytics

Featured image for “How to Track ROI on Your TV Spend,” using a bold visual style to signal strategic insights into offline attribution.

Your TV Spend Is Smarter Than You Think—If You Know Where the Calls Are Coming From

Post author:August Severn
Post published:July 30, 2025
Post category:Attribution Industry Use Cases & DTC Analytics Marketing Analytics Marketing Mix Modeling (MMM)

Your TV ads may be driving more results than you think—if you know how to track where your calls are coming from. Learn how to unlock the data.

A bold retro graphic highlighting how a customer survey unlocks precise DTC attribution insights.

How to Conduct a Customer Survey for Accurate DTC Attribution

Post author:August Severn
Post published:July 25, 2025
Post category:Attribution Marketing Analytics

Learn best practices, sample questions, and industry statistics for designing a B2B customer survey that uncovers true marketing attribution and drives ROI.

Who buys American-made clothing? Learn the demographics driving the demand for U.S.-produced apparel.

Who Buys American Made Clothing? Demographic Insights & Actionable Strategies

Post author:August Severn
Post published:July 10, 2025
Post category:Industry Use Cases & DTC Analytics Marketing Analytics

Discover who buys American made clothing and why. Unlock growth by aligning marketing to demographics and values—turn patriotism into profits!

Discover the power of propensity modeling in D2C—see how customer behavior prediction drives real e-commerce results.

Propensity Modeling Case Study: How D2C E-commerce Achieved Remarkable Results

Post author:August Severn
Post published:July 7, 2025
Post category:Propensity Modeling Marketing Analytics Predictive Modeling

See how propensity modeling transformed a D2C business. Watch this case study to learn the steps that drove sales and remarkable results!

Unlock the power of propensity modeling—discover how to predict customer actions and drive business results.

Propensity Modeling: Predicting Customer Actions With Real-World Results

Post author:August Severn
Post published:July 7, 2025
Post category:Propensity Modeling Marketing Analytics Predictive Modeling

See how propensity modeling predicts customer actions. Watch a real-world example and discover the impact of implementing these powerful models!