Metrics and KPIs - Capitol Data Analytics

UTM parameters in GA4: visualize how meta, Google, Klaviyo, and SMS are sorted into Paid Social, Paid Search, Email, and Custom channels.

UTM Parameters in GA4: Stop Guessing, Start Measuring

Post author:August Severn
Post published:August 15, 2025
Post category:Industry Use Cases & DTC Analytics Metrics and KPIs

Learn the exact UTM parameters to use, how GA4 maps them, and how to read reports that drive revenue—not vanity. Includes naming rules & fixes.

Cut the Fluff: Ditch vanity metrics and focus on profit-driving results.

Decision-Stage Marketing: The Best Analytics Tools & Metrics to Drive Real Revenue

Post author:August Severn
Post published:August 6, 2025
Post category:Marketing Analytics Metrics and KPIs

Unlock real revenue growth with decision-stage marketing analytics. Discover the best tools, metrics, and tactics to turn leads into paying customers—start now.

Unlock DTC growth with analytics—learn why data is the edge for health and wellness brands.

Top Analytics Strategies for the Health and Wellness DTC Market

Post author:August Severn
Post published:August 5, 2025
Post category:Marketing Analytics Attribution Industry Use Cases & DTC Analytics Metrics and KPIs Predictive Modeling

Explore analytics techniques specifically tailored for maximizing ROI in the health and wellness DTC industry.

Feature image for the article “Top Analytics Strategies for DTC American Made Apparel”—where data meets manufacturing values.

Top Analytics Strategies for DTC American Made Apparel

Post author:August Severn
Post published:August 5, 2025
Post category:Industry Use Cases & DTC Analytics Data Strategy Marketing Analytics Metrics and KPIs

Discover data-driven strategies that boost performance, retention, and revenue for apparel and fashion DTC brands.