Metrics and KPIs - Capitol Data Analytics

Climb the Data Analytics Hierarchy — From chaotic spreadsheets to optimized predictive models, each step reduces waste and builds confidence.

Data Analytics Hierarchy for DTC Brands: 5 Stages to Scale

Post author:August Severn
Post published:September 5, 2025
Post category:Metrics and KPIs

Discover the 5 stages of the data analytics hierarchy for DTC brands—how to move from chaos to optimized insights that drive profitable growth.

Alex Severn Interview: From Budgets to Business Analytics

Post author:August Severn
Post published:August 22, 2025
Post category:Marketing Analytics Metrics and KPIs

Discover Alex Severn’s journey from federal budgets to business analytics. Listen now for insights on grit, data, and public service.

Fight Data Waste Before It Burns Your Budget – A wastage warrior stands guard with a Clean Data shield against duplicates, errors, and broken pixels.

Stop Burning Ad Spend: Build a Clean Data Foundation First

Post author:August Severn
Post published:August 21, 2025
Post category:Metrics and KPIs

Duplicates and errors kill ROI. Learn how building a clean data foundation saves ad spend and fuels marketing you can actually trust.

UTM parameters in GA4: visualize how meta, Google, Klaviyo, and SMS are sorted into Paid Social, Paid Search, Email, and Custom channels.

UTM Parameters in GA4: Stop Guessing, Start Measuring

Post author:August Severn
Post published:August 15, 2025
Post category:Industry Use Cases & DTC Analytics Metrics and KPIs

Learn the exact UTM parameters to use, how GA4 maps them, and how to read reports that drive revenue—not vanity. Includes naming rules & fixes.

Cut the Fluff: Ditch vanity metrics and focus on profit-driving results.

Decision-Stage Marketing: The Best Analytics Tools & Metrics to Drive Real Revenue

Post author:August Severn
Post published:August 6, 2025
Post category:Marketing Analytics Metrics and KPIs

Unlock real revenue growth with decision-stage marketing analytics. Discover the best tools, metrics, and tactics to turn leads into paying customers—start now.