Insights are essential to good decision making, but what is a marketing analytics insight?
MMM answers the question which activities are driving the business. This article will cover what MMM is, why MMM is useful, and the results of a MMM analysis.
These tips can take your Tableau dashboard from meh to marvelous. Take a look!
One of the best ways to optimize your marketing and sales efforts is to segment your customers and leads.
Understanding the behaviors (propensities) of customers is an efficient way to increase the amount of profitable relationships your company maintains.
