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Read more about the article Propensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)

Propensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)

  • Post author:August Severn
  • Post published:September 17, 2023
  • Post category:Marketing Analytics/Uncategorized

A three video series that explores propensity models.

Continue ReadingPropensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)
Read more about the article Reporting Unleashed: Elevate Your Small Business with SMART Data Reporting

Reporting Unleashed: Elevate Your Small Business with SMART Data Reporting

  • Post author:August Severn
  • Post published:August 22, 2023
  • Post category:Uncategorized

Reporting is often the most overlooked piece of data analytics. Reporting is the key cog in the data analytics.

Continue ReadingReporting Unleashed: Elevate Your Small Business with SMART Data Reporting
Read more about the article Decoding Your Customers’ Actions With Propensity Modeling

Decoding Your Customers’ Actions With Propensity Modeling

  • Post author:August Severn
  • Post published:July 28, 2023
  • Post category:Uncategorized

Propensity models are a group of statistical models that provide immense value to your organization.

Continue ReadingDecoding Your Customers’ Actions With Propensity Modeling
Read more about the article Data Strategy Roadmap

Data Strategy Roadmap

  • Post author:August Severn
  • Post published:May 12, 2023
  • Post category:Uncategorized

As a part of the data strategy process a data roadmap is created to document the prioritization of projects.

Continue ReadingData Strategy Roadmap
Read more about the article Data Strategy

Data Strategy

  • Post author:August Severn
  • Post published:May 3, 2023
  • Post category:Uncategorized

Having a strategy is paramount to creating a data driven organization. A lack of data strategy is a major contributor poor returns on investment.

Continue ReadingData Strategy
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