Decoding Your Customers’ Actions With Propensity Modeling
Propensity models are a group of statistical models that provide immense value to your organization.
Data Strategy Roadmap
As a part of the data strategy process a data roadmap is created to document the prioritization of projects.
Data Strategy
Having a strategy is paramount to creating a data driven organization. A lack of data strategy is a major contributor poor returns on investment.
Propensity Modeling: How to Identify and Target Likely Buyers
Understanding who is likely to purchase allows you to optimize your efforts. How do you do this?
What is a Marketing Analytics Insight?
Insights are essential to good decision making, but what is a marketing analytics insight?