marketing analytics - Capitol Data Analytics

UTM parameters in GA4: visualize how meta, Google, Klaviyo, and SMS are sorted into Paid Social, Paid Search, Email, and Custom channels.

UTM Parameters in GA4: Stop Guessing, Start Measuring

Post author:August Severn
Post published:August 15, 2025
Post category:Industry Use Cases & DTC Analytics Metrics and KPIs

Learn the exact UTM parameters to use, how GA4 maps them, and how to read reports that drive revenue—not vanity. Includes naming rules & fixes.

HubSpot analytics turns marketing data chaos into clear, actionable insights.

What Marketing Analytics Data Can I Get From HubSpot?

Post author:August Severn
Post published:August 11, 2025
Post category:Uncategorized Marketing Analytics

Discover the marketing analytics data HubSpot provides — from campaign tracking to ROI reporting. See key metrics, dashboards, and use cases.

Without lead attribution, law firms risk throwing money blindly across channels without knowing what truly works.

Lead Attribution for Law Firms: How to Maximize Marketing ROI

Post author:August Severn
Post published:August 9, 2025
Post category:Marketing Analytics Attribution Marketing Mix Modeling (MMM)

Discover how lead attribution helps law firms track marketing ROI, optimize channels, and convert more leads into clients.

Unified attribution bridges offline and online marketing for holistic cross-channel insights.

Integrating Offline and Online Channels for Holistic Marketing Attribution

Post author:August Severn
Post published:August 6, 2025
Post category:Uncategorized Attribution Marketing Analytics Marketing Mix Modeling (MMM)

Discover how cross-channel attribution unifies your offline and online marketing efforts for clearer ROI insights and smarter budget decisions.

Cut the Fluff: Ditch vanity metrics and focus on profit-driving results.

Decision-Stage Marketing: The Best Analytics Tools & Metrics to Drive Real Revenue

Post author:August Severn
Post published:August 6, 2025
Post category:Marketing Analytics Metrics and KPIs

Unlock real revenue growth with decision-stage marketing analytics. Discover the best tools, metrics, and tactics to turn leads into paying customers—start now.