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Read more about the article Propensity Models: Predict Customer Behavior With Data

Propensity Models: Predict Customer Behavior With Data

  • Post author:August Severn
  • Post published:April 2, 2024
  • Post category:Marketing Analytics/Uncategorized

Discover the power of propensity modeling, propensity modeling is a statistical technique used to predict customer behavior with the help of data science.

Continue ReadingPropensity Models: Predict Customer Behavior With Data
Read more about the article Empowering Retail Decisions Through Advanced Analytics Tools

Empowering Retail Decisions Through Advanced Analytics Tools

  • Post author:August Severn
  • Post published:February 6, 2024
  • Post category:Uncategorized

Retail analytics is evolving, are you taking advantage of these advancements?

Continue ReadingEmpowering Retail Decisions Through Advanced Analytics Tools
Read more about the article Rethinking Report Automation: Beyond Excel for More Effective Reporting

Rethinking Report Automation: Beyond Excel for More Effective Reporting

  • Post author:August Severn
  • Post published:February 2, 2024
  • Post category:Uncategorized

Excel is the trustworthy standby, but it is not the tool you need for automation.

Continue ReadingRethinking Report Automation: Beyond Excel for More Effective Reporting
Read more about the article Propensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)

Propensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)

  • Post author:August Severn
  • Post published:September 17, 2023
  • Post category:Marketing Analytics/Uncategorized

A three video series that explores propensity models.

Continue ReadingPropensity Modeling Demystified: Predicting Customer Behavior for Growth (Video Series)
Read more about the article Reporting Unleashed: Elevate Your Small Business with SMART Data Reporting

Reporting Unleashed: Elevate Your Small Business with SMART Data Reporting

  • Post author:August Severn
  • Post published:August 22, 2023
  • Post category:Uncategorized

Reporting is often the most overlooked piece of data analytics. Reporting is the key cog in the data analytics.

Continue ReadingReporting Unleashed: Elevate Your Small Business with SMART Data Reporting
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