marketing attribution

Featured image for “How to Track ROI on Your TV Spend,” using a bold visual style to signal strategic insights into offline attribution.

Your TV Spend Is Smarter Than You Think—If You Know Where the Calls Are Coming From

Post author:August Severn
Post published:July 30, 2025
Post category:Attribution Industry Use Cases & DTC Analytics Marketing Analytics Marketing Mix Modeling (MMM)

Your TV ads may be driving more results than you think—if you know how to track where your calls are coming from. Learn how to unlock the data.

A bold retro graphic highlighting how a customer survey unlocks precise DTC attribution insights.

How to Conduct a Customer Survey for Accurate DTC Attribution

Post author:August Severn
Post published:July 25, 2025
Post category:Attribution Marketing Analytics

Learn best practices, sample questions, and industry statistics for designing a B2B customer survey that uncovers true marketing attribution and drives ROI.

Post author:August Severn
Post published:August 17, 2019
Post category:Marketing Analytics

Attribution Of Online Customers Attribution models attempt to define how each interaction with advertisements along the customer’s journey contributes to the customer’s decision whether to purchase. Even though marketers have…