Customer Propensity Modeling
Understanding the behaviors (propensities) of customers is an efficient way to increase the amount of profitable relationships your company maintains.
KPI Measurement For Digitally Focused Businesses
Reading this article will provide you with what KPIs are and which KPIs you should measure in your digital business.
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Why is Data Visualization Important?
With the boom in data and data science, data visualization has become an increasingly more popular topic...
guide_to_tableau
Guide to Tableau
This article is intended to inform you about Tableau without the sales pressure from a Tableau sales rep. The sections of this article are built based...
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What is a KPI in Digital Marketing
Key Performance Indicators or KPIs are integral in tracking and analyzing your marketing efforts. A KPI is a metric that can be a gauge for marketing activity...
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