Having a strategy is paramount to creating a data driven organization. A lack of data strategy is a major contributor poor returns on investment.
Understanding who is likely to purchase allows you to optimize your efforts. How do you do this?
Insights are essential to good decision making, but what is a marketing analytics insight?
MMM answers the question which activities are driving the business. This article will cover what MMM is, why MMM is useful, and the results of a MMM analysis.
These tips can take your Tableau dashboard from meh to marvelous. Take a look!
