Owning your dashboard and owning the work of running it are two different things. How to tell which one you are buying, before you sign.
Before you sign a multi year software contract, check the total cost, the cancellation window, and what happens if it does not fit. A buyer's checklist.
Hire an analyst, call an agency, use a freelancer, or bring on a fractional team? Here is how a $5M home services owner should actually buy analytics, with the honest trade-offs of each.
A full time data analyst costs well over $100,000 a year once benefits and overhead are counted. Here is what hiring really costs, and a cheaper way to get the same function.
Your office manager already pulls the reports, so why pay for more? Here is the difference between pulling reports and a function wired to booked revenue, and how an outside team works with your person, not over him.
