DTC & Ecommerce - Capitol Data Analytics

Who buys American-made clothing? Learn the demographics driving the demand for U.S.-produced apparel.

Who Buys American Made Clothing? Demographic Insights & Actionable Strategies

Post author:August Severn
Post published:July 10, 2025
Post category:DTC & Ecommerce

Discover who buys American made clothing and why. Unlock growth by aligning marketing to demographics and values—turn patriotism into profits!

Discover U.S.-made products nationwide with our American Made Interactive Map—support local businesses today!

American Made Brands Interactive Map

Post author:August Severn
Post published:June 30, 2025
Post category:DTC & Ecommerce

Unlock customer lifetime value strategies for DTC brands. Discover 7 proven tactics to boost LTV, retention, and revenue. Start maximizing profits now!

Set CAC against LTV: the ideal spend is roughly a third to a quarter of a customer's lifetime value.

DTC Brand Owner’s Guide: Knowing What To Spend on Customer Acquisition

Post author:August Severn
Post published:June 20, 2025
Post category:DTC & Ecommerce

Master DTC customer acquisition cost with proven LTV:CAC ratio strategies. Calculate profitable customer spend and scale your brand confidently.

Trade the metrics that flatter for the ones that pay: purchases, revenue, CAC:LTV, new customers, repeat rate.

Performance Measurement for DTC Marketing: Kill Vanity Metrics

Post author:August Severn
Post published:May 31, 2025
Post category:DTC & Ecommerce

Escape the hamster wheel of vanity metrics—learn exactly which KPIs actually drive your revenue and align your team toward measurable growth.

The four inputs to customer lifetime value, and the four decisions the number changes.

Customer Lifetime Value: What It Is, How to Calculate It, and What to Do With It

Post author:August Severn
Post published:April 12, 2024
Post category:DTC & Ecommerce

What customer lifetime value is, how to calculate it two ways with worked examples, the CLV to CAC ratio, and when predictive CLV is more than you need.