Marketing Mix Model
MMM answers the question which activities are driving the business. This article will cover what MMM is, why MMM is useful, and the results of a MMM analysis.
Customer Segmentation For B2C Businesses
One of the best ways to optimize your marketing and sales efforts is to segment your customers and leads.
What Is The Purpose Of Marketing Analytics?
The main purpose of marketing analytics is to understand how well your marketing efforts are performing. This is done by using data to measure the effectiveness of marketing activity.
Customer Propensity Modeling
Understanding the behaviors (propensities) of customers is an efficient way to increase the amount of profitable relationships your company maintains.
cohort_analysis
Using Cohort Analysis to Grow eCommerce Profitability
As a business owner, manager, or worker, you have a limited amount of time and money to produce results...