marketing analytics - Capitol Data Analytics

Customer propensity modeling: Use predictive analytics to identify, segment, and engage customers for smarter marketing and retention.

Customer Propensity Modeling

Post author:August Severn
Post published:November 15, 2022
Post category:Uncategorized

Understanding the behaviors (propensities) of customers is an efficient way to increase the amount of profitable relationships your company maintains.

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Using Cohort Analysis to Grow eCommerce Profitability

Post author:August Severn
Post published:April 22, 2021
Post category:Marketing Analytics Uncategorized

As a business owner, manager, or worker, you have a limited amount of time and money to produce results...

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Amazon Brand Analytics

Post author:August Severn
Post published:October 23, 2020
Post category:Amazon Marketing Analytics Marketing Analytics

ABA’s Search Terms reports, not to be confused with the standard search reports from Amazon advertising, enables you...

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Introduction to Amazon Brand Analytics (ABA)

Post author:August Severn
Post published:October 21, 2020
Post category:Amazon Marketing Analytics Marketing Analytics

Amazon Brand Analytics was rolled out in 2019 as a reporting tool for Sellers — the first of its kind on the platform...