Across a full year of first time home improvement leads, leads called within five minutes closed at 9.1%. After 30 minutes, the close rate fell to about 5% and stayed there. Here is the curve and how to compute yours.
ServiceTitan and QuickBooks disagree because they count different events at different times. Here is which numbers should tie out and how to find the gap.
A lead marketplace booked job costs $300 to $900 vs $233 on Local Services Ads, even though the lead is cheaper. See cost by channel and compute your own.
Home Services · Profit Leaks Three Hidden Profit Leaks Every Home Services Business Is Paying For Where home services businesses lose money, and the three profit leaks that almost never…
About 40% of media spend is wasted and 85% of executives cannot map marketing spend to revenue. Here is what home services leads really cost by channel, why cost per lead lies, and how to find your leak.
