Read more about the article You Probably Don’t Need the Expensive Model
"Gartner projected ~80% of BI capability goes unused — right-sized builds hit outcomes far more often." That earns its place because it adds a number the image only implies.

You Probably Don’t Need the Expensive Model

Gartner projected only 20% of analytics insights ever deliver a business outcome, and most BI tools sit unused. Most home services owners do not need predictive analytics. Here is the right size test, when you actually do need the build, and proof that small wins.

Continue ReadingYou Probably Don’t Need the Expensive Model
Read more about the article The Five Minute Window: Why Slow Callbacks Cost Home Services Owners More Than Bad Marketing
A five-minute callback makes a lead 21x likelier to qualify — most owners take far longer.

The Five Minute Window: Why Slow Callbacks Cost Home Services Owners More Than Bad Marketing

Reaching a fresh lead in five minutes makes you 21x likelier to qualify it than waiting thirty (Harvard Business Review). Here is what slow callbacks cost home services owners, and a four-step way to close the gap.

Continue ReadingThe Five Minute Window: Why Slow Callbacks Cost Home Services Owners More Than Bad Marketing